You've got a brand new website and you want to make sure that people discover it. You start by creating social media accounts and start posting regularly. Then you notice no one is visiting your site, and you decide to contact a webmaster to get some help. After a few phone calls, you manage to get a price quote which seems a little high but you can't really argue with results.
A few days later you get a new email from the webmaster with a massive list of 백링크 . You check out the backlinks, and you're overwhelmed. There are literally hundreds of high-quality backlinks pointing to your site and they are all perfectly optimized with a very strong keyword research. You decide to take the services of this person, and you slowly begin to build a strong online presence. You make sure to keep in contact with this person and once a month you pay him a little visit to check on your progress.
A few months later you wake up one morning to find your site has gone viral. Your social media accounts are blowing up and people are constantly in touch through messages, likes, and comments. You decide to take a quick peak at your site's traffic and you discover it got over 4 million views in the last month. You couldn't believe it! Suddenly, your site isn't just a little blog anymore. It's a massive force to be reckoned with, and you begin to wonder how you could ever manage to keep up with all the work. You contact the webmaster and tell him your sitewide optimization is now complete. He informs you that there is no such thing as a complete website, and he sends you a new list of backlinks to check out.
What is SEO?
Search engine optimization (SEO) is the process of optimizing your website and content so that it appears in the search results of popular search engines (like Google or Bing) when someone searches for your product or service. When someone performs a search and doesn't find what they're looking for on the first page (or even on the first few pages) of search results, they slowly scroll down the page, looking for a better match. If they find a page that seems relevant, they'll click on it and usually end up on your site. This is called user engagement (or “conversion” in marketing circles).
The more often your website shows up on the first page of search results, the more visitors you'll get.
Why is SEO important?
Every day, millions of people search the internet for something. If you want to be found when these people search for your product or service, you'll need to optimize your website for search engines. If someone is looking for your product or service and doesn't find it, they'll move on to the next result. This is why SEO is so important—you never know when someone might search for your product and find it on your site. When they click on it and purchase your product or service, you've got a customer who might never have visited your site.
Another important consideration is that SEO makes your site more discoverable. If someone is looking for information about your niche, they'll likely find your site on the first page of their search results. When they click on it, they'll see information about your product or service, along with a small snippet of text that explains what your site is about. This is valuable real estate that someone might otherwise miss out on if your site isn't discovered through SEO.
In some cases, people will even click on the first result in their search results, even if it's not exactly what they were looking for. This happens because they've automatically assumed that the first result is the most relevant. Thus, they've decided to click on it without even considering other results. In this scenario, the person searching won't actually find what they're looking for, but they'll eventually land on a webpage that is perfectly optimized for search engines.
Types of backlinks
Backlinks are links from other websites that point to your site. Backlinks are important because they're a source of (especially) referral traffic. If someone clicks on a link and visits the website, this is known as “organic” traffic. While this traffic is important, so is the case with any type of traffic—if you want to grow your business, you need to keep all sources of traffic (even if they are natural or paid) and leverage them to the best of your ability.
There are three types of backlinks that you need to consider:
- Backlinks from authority sites
- Backlinks from trusted sources
- Backlinks from forums or Q&A sites
Backlinks from authority sites
These are backlinks that come from sites that Google, Bing, or other search engines consider to be “authoritative” in their field. Authority sites are usually large websites that cover the topic and have a significant amount of content. They're considered to be “trustworthy” sources by search engines because they have a lot of material that people can link to. The more authoritative sites that link to your site, the more valuable your site will be to the search engines.
Backlinks from trusted sources
These are backlinks that come from sites that you know and trust. You've either encountered the site yourself and know that it's a credible source, or you researched the site and found out that it is indeed reputable. If you use Google Translate, you'll notice that whenever you search for something in one of the many languages that it supports, the results will often feature translated links to other websites. These are backlinks that you explicitly sought out because you know that they're going to be valuable and relevant to your intended audience. The more trusted sources that link to your site, the more likely it is that someone is going to click on one of these links and visit your site.
Backlinks from forums or Q&A sites
These are backlinks that come from sites that allow users to ask questions and get answers from other users. While there are numerous forums and websites where you can find answers to any question, these types of sites often attract a specific audience—they tend to be used by people in a particular industry or niche. For example, if you're trying to sell your own artwork, there are numerous forums or question-and-answer websites where you can ask about artists and get advice from others in the field. If someone in your industry is looking for advice on a specific topic, this is where they'll come back time and time again for more.
In general, the more frequently you appear in these types of forums or sites, the more likely it is that someone is going to notice you and want to link to you. Keep in mind that although these types of links are arguably the most valuable, they're also the most difficult to achieve. One way to get this type of link is to create a blog post that answers a question that's been posed on a forum or Q&A site. In this way, you're not only providing value–you're also acting as an expert in your field who knows the right answer. The more you can do to provide value to others and show that you're an expert in your field, the more likely it is that you'll build up a significant following and gain the trust of others in your industry. This, in turn, could lead to backlinks from forums or Q&A sites in your niche.
How does SEO work?
When someone performs a search on a search engine, these are the things that will show up in the results:
- Keywords
- A brief description of the website, along with a link
- Metadata
- Images
- Other results
All of these are important, because they allow people to find your site when they're searching for relevant content. If someone is looking for information on Google, they'll see your website's keywords in the results, along with a small snippet of text that explains what your site is about. If they click on a result, they'll see more information about your product or service, as well as a link to your site. This is all fairly basic SEO—make sure that your website has all of these things, and you'll be on your way to the top.